Signature Experiences
These were pivotal touchpoints designed to engage attendees and leave a lasting impression:

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• Exclusive Sphere Event: Organized a high-touch experience for VIP clients, coordinating private transportation, suite access, and branded swag.

  • Strategized and oversaw the design of exclusive merchandise that aligned with our brand

  • Generated over 515 high-value leads from attendees. 

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• AVAAP Happy Hour at House of Blues: As co-sponsor, GQR branding appeared across screens, signs, and table setups, highlighting our brand to over 110 attendees who directly reached out, showing genuine interest.

  • Managed the branding strategy and execution for this collaboration, ensuring that our visual presence matched our brand standards and AVAAP’s audience expectations.

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• Allegiant Stadium Workday Event: GQR took center stage as a keynote sponsor, providing us visibility with over 300 Workday executives, account leads, and customers.

  • Ideated, designed and executed all swag, signage and sales collateral. 

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• Healthcare x Workday Luncheon at Veranda Four Seasons: Coordinated a private lunch at the Veranda, curating a custom menu and branded ambiance that allowed for intimate client connections. 

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Multi-Channel Campaign Elements
This campaign extended beyond event spaces, incorporating digital and physical engagement tactics to increase visibility and lead generation:

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• Unicorn Campaign: Crafted a unique experience that promoted brand awareness, social engagement, and direct client interaction. The unicorn QR codes directed participants to exclusive lead-gen forms, making it both a fun and strategic component.

  • Managed the creative direction, ideation, design of campaign visuals and on site execution.

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• Poker Chips: Designed custom-branded poker chips with QR codes to distribute to clients and prospects. This exclusive touch added an element of fun, while the QR codes linked to special giveaways, capturing additional leads.

  • Responsible for the design, sourcing, and distribution strategy of these unique marketing items.

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Digital Resources and Content Strategy
To support our physical campaign, I created an ecosystem of digital assets, including:

• Landing Pages and Blog Posts:

  • Developed dedicated landing pages for Workday Rising, including resources to help clients connect with us before and after the event.

  • Managed all content creation and blog posts introducing our team, ensuring alignment with our campaign’s messaging. 

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• Social Media & Email Campaigns: Designed targeted email and social campaigns that increased engagement, provided updates, and directed traffic to our booking links. Coordinated every element, from copywriting to graphic design.